As part of their international marketing course, Master’s students in the International Affairs program conducted a study in partnership with the CSA institute. Their goal was to assess how foreign travellers feel about their stay in France, especially as they travel through Roissy-Charles de Gaulle Airport, the main gateway for travellers from around the world and their first glimpse of the ‘France brand’.
The results of a study contradict the common belief that foreigners have a low opinion of France and Roissy-Charles de Gaulle Airport.
Press release: http://master212blog.com/dossier-de-presse-dauphine-csa/
