France seen by foreign travellers: what if the good news was because of the airport?

As part of their international marketing course, Master’s students in the International Affairs program conducted a study in partnership with the CSA institute.  Their goal was to assess how foreign travellers feel about their stay in France, especially as they travel through Roissy-Charles de Gaulle Airport, the main gateway for travellers from around the world and their first glimpse of the ‘France brand’.

The results of a study contradict the common belief that foreigners have a low opinion of France and Roissy-Charles de Gaulle Airport.

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