France seen by foreign travellers: what if the good news was because of the airport?

As part of their international marketing course, Master’s students in the International Affairs program conducted a study in partnership with the CSA institute.  Their goal was to assess how foreign travellers feel about their stay in France, especially as they travel through Roissy-Charles de Gaulle Airport, the main gateway for travellers from around the world and their first glimpse of the ‘France brand’.

The results of a study contradict the common belief that foreigners have a low opinion of France and Roissy-Charles de Gaulle Airport.

Press release: http://master212blog.com/dossier-de-presse-dauphine-csa/

Advertisement

One Response to “France seen by foreign travellers: what if the good news was because of the airport?”

  1. Edu

    oct 24. 2013

    Unfortunately I don’t agree.
    You need to have 3 extra hour a part of the normal 2 to 3 hours between connections.
    Because one hour you lost in the plain until taxing and waiting for a finger and two hours from one terminal to another.

    Even worst when you are traveling with air France and some other partner company.

    And they lost your luggage….

    So, I try to avoid as possible.

    Reply to this comment

Leave a Reply